In the 1990s, an era when the values of design and patents were not appreciated or respected in Taiwan, the young founder of Seed Design was unwilling to be ignored. With determined passion and six sketches, Chao-Cheng rented a small office located in suburban Taipei and began his journey to realize his dream. Since then Seed Design has always had plenty of determination and desire to create innovative products while taking inspiration from mundane and everyday things. The goal at Seed Design is straightforward. They strive to create simple, elegant and eye catching designs. With passion being the driving force, their products are timeless and elegant, having a no-nonsense design approach that executes simplicity at its best.